O.K. so let me get started. As an affiliate you have to know how to find your niche market. And this is by no means easy and I have made a mistake on this too. So let me explain. The niche market is a smaller market of a big market. So for example. The big market is baby items, but the smaller or niche market is baby stroller or baby monitor. Also, sporting goods are the big market, while parent sporting equipment is a smaller market. So the niche is a more specific more defined market. Almost all successful affiliates are niche marketers. I personally when I started this business was all over the place. I was trying to promote everything that came to mind. If I saw a lot of keywords in one market, I was all excited and ran to build a website about it. What happens is that it is very hard to market all of the products.

I do not spend money on my traffic, or should I say very little of it. All of my traffic is free traffic and I learned that at AFFILORAMA, which is a great place to get your business started, but here I will show you the basics. To really succeed in this business you need to keep yourself educated at all times.

O.k. back to niche market. You really need to understand this to make it successful. So pick one major market you know something about, and you need to narrow it down. Maybe you know a lot about new phones, or computers, or sporting events. Maybe you camp a lot, so that would be a larger market you select and you need to dig deeper to establish yourself.

If you are totally new to the affiliate marketing here is a brief explanation of what it is!

Basically, it is a way for you to recommend other people’s products. It is a system of advertising where you refer another company’s product from either your website or an informational article and you make a commission if that person buys a product through your link. Different companies have a different cookie retention. Some will save your “cookie” (way to track your ID) in for 7 days and some up to a year. It really depends on the company and the program.
Simply put, you will be an Internet Marketer who Promotes Products for other different merchants.

For example! Let’s say you wanted to lose weight. You will turn to Internet for information. Through out the research you will be lead from one site to the next one. By the end of your search you will most likely find what you were looking for and buy it! That is what almost all people do online! Your job here is going to be to market your site and get them at that final purchasing leg! Let me give you an example! Let say I was searching for a way to lose weight. I will start with the top 10 diets (information mode). That would be initial keyword I type in! But as I move on I learn that I need to speed up my metabolism to lose weight! Well the keyword that will be my final purchase point will be speed up metabolism diet!

Lets say you were promoting baby carriers. The best baby carrier will be original information word I would type in, but as I learn there are couple popular brands such as Baby Bjorn Baby Carrier, (this means person is at the last leg of the purchasing cycle!) Next lesson will be about keyword research.

It is the same with products. The person who is looking for a general word such as “the best toy” is just in information mode, but the person who is searching for “power ranger toy” is someone who already knows what they want! So lets say you are going to promote toys, you need to narrow down what kind of toys. Inflatable, plush, video game toys etc. The store that has all kinds of toys is hard to market, but the niche store is easy! You can expand your niche store as you move on, but start with one and than expand. I will explain more about that later.

Tutorial VII